Key Art Definition: Meaning in Entertainment

Entertainment Definition of Key Art

Also known as the key visual. Depending on the company, could also be called still creative. The artwork that is repeated across media such as posters, print, television and digital advertisements, streaming, thumbnails, OOH, billboards. High-resolution promotional images for a particular movie or TV show.

What does 'Key Art' Mean?

Usage Example

Our Key Art for Barbie looks phenomenal. The Key Art was debuted on July 21. 

Origin of the Term Key Art

Synonyms and variations of Key Art

Key Visual