Entertainment Industry Glossary

  • Airmaster
  • Key Art
  • Still Creative
  • Teaser
  • Tease Art
  • Talent toolkits
  • Media buying
  • OOH (Out of Home)
  • Texted
  • Textless 
  • Episodics
  • Comp titles 
  • Asset Delivery Grid (ADG)
  • Activation
  • Experiential
  • 27x40 (standard movie poster size)
  • Talent Sell
  • Character Art
  • Finishing
  • Aspect Ratio
  • Dailies
  • Deal Memo
  • Title Treatment (TT)
  • Licensor
  • Unit Photography
  • Gallery Shoot